Connect CE Consulting is led by senior consumer-electronics operators with real-world experience on both the retail and manufacturer sides. We help brands enter and scale in the UK by applying proven go-to-market strategy, commercial rigour, and in-store execution — shaped by years of launching, buying, pricing, ranging, and growing CE brands inside some of the UK’s most demanding retail environments.
FOUNDER PROFILE:
Founder
Connect CE Consulting
30+ Years CE & Retail Experience
Ewan Pinder is a senior commercial leader and brand-strategy specialist with over 30 years' experience across UK and EMEA consumer electronics and retail. Most recently Brand Strategy Director at WHSmith InMotion, leading transformation across proposition, category strategy, supplier partnerships, store formats, and customer experience in travel retail.
Brand Strategy Director — WHSmith InMotion
Senior EMEA roles at Apple, Beats by Dre, Fossil Group
Commercial leadership at HMV and Comet
Expertise: premium CE, audio, wearables, accessories
UK, EMEA retail, travel retail and omnichannel
FOUNDER PROFILE:
Co-Founder
Connect CE Consulting
25+ Years CE/FMCG/Retail Experience
Rashma Byrne is a senior CE commercial leader with 25+ years across both manufacturer and retail environments. Her career spans global brands and major UK retailers including Sony, Whirlpool, Reckitt Benckiser, Comet, and WHSmith InMotion, giving her deep end-to-end insight into how CE products are developed, priced, and taken to market.
Senior Commercial Manager — WHSmith InMotion
Account Management & commercial roles at Sony, Whirlpool and Reckitt Benckiser
Retail experience at Comet and WHSmith
Expertise: GTM strategy, retail execution, brand activation
Own-brand & private-label development, sourcing
Our advice is grounded in real buying, trading and go to market execution — not consultant theory.
• Real commercial trading experience
• Founder led, senior on every engagement
• No junior hand-offs
Specialists in UK and EMEA CE — premium audio, wearables, accessories and travel retail, with EMEA distribution experience.
• UK market specialists
• EMEA channel strategy
• Travel retail and specialist channels
• Commercial rigour first
We've built, bought, priced and scaled CE products on both the retail and manufacturer sides giving us a rare, balanced perspective.
• Retail and manufacturer experience
• Strategy grounded in real execution
• Trusted UK & EMEA industry network
Every engagement starts with a conversation. We'll quickly assess where your biggest commercial risks and opportunities sit — and map out what a practical path forward looks like.
