Connect CE Consulting is led by senior consumer-electronics operators with real-world experience on both the retail and manufacturer sides. We help brands enter and scale in the UK by applying proven go-to-market strategy, commercial rigour, and in-store execution — shaped by years of launching, buying, pricing, ranging, and growing CE brands inside some of the UK’s most demanding retail environments.
Ewan Pinder is a senior consumer-electronics commercial leader with over 25 years of hands-on experience across both retail and manufacturer environments in the UK and EMEA. Most recently, he was Brand Strategy Director at WHSmith InMotion, where he led the transformation of the InMotion business across proposition, category strategy, supplier partnerships, store formats and customer experience.
His career spans leading CE and retail brands including Apple, Beats by Dre, Fossil Group, InMotion, HMV and Comet, with deep expertise across premium electronics, audio, wearables and accessories. Ewan has delivered large-scale go-to-market programmes, retail format development, pricing and range strategy, supplier negotiations, and experiential brand execution — grounded in real buying and trading environments.
In 2026, Ewan founded Connect CE Consulting to help consumer-electronics brands and retailers enter, grow and scale in the UK market through practical strategy, commercial rigour and execution that works in the real world.
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