About Us

Who we are

Connect CE Consulting is led by senior consumer-electronics operators with real-world experience on both the retail and manufacturer sides. We help brands enter and scale in the UK by applying proven go-to-market strategy, commercial rigour, and in-store execution - shaped by years of launching, buying, pricing, ranging, and growing CE brands inside some of the UK’s most demanding retail environments.

 
 
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FOUNDER PROFILE:

Ewan Pinder

Founder
Connect CE Consulting
30+ Years CE & Retail Experience

Brand Strategy & CE Commercial Leader

Ewan Pinder is a senior commercial leader and brand-strategy specialist with over 30 years' experience across UK and EMEA consumer electronics and retail. Most recently Brand Strategy Director at WHSmith InMotion, leading transformation across proposition, category strategy, supplier partnerships, store formats, and customer experience in travel retail.

Career Highlights:

  • Brand Strategy Director - WHSmith InMotion

  • Senior EMEA roles at Apple, Beats by Dre, Fossil Group

  • Commercial leadership at HMV and Comet

  • Expertise: premium CE, audio, wearables, accessories

  • UK, EMEA retail, travel retail and omnichannel

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FOUNDER PROFILE:

Rashma Byrne

Co-Founder
Connect CE Consulting
30+ Years CE/FMCG/Retail Experience

Senior Commercial & GTM Specialist

Rashma Byrne is a senior CE commercial leader with 30+ years across both manufacturer and retail environments. Her career spans global brands and major UK retailers including Sony, Whirlpool, Reckitt Benckiser, Comet, and WHSmith InMotion, giving her deep end-to-end insight into how CE products are developed, priced, and taken to market.

Career Highlights:

  • Senior Commercial Manager - WHSmith InMotion

  • Account Management & Commercial Sales roles at Sony, Whirlpool and Reckitt Benckiser

  • Retail Buying & Category Growth experience at Boots, Comet, InMotion and WHSmith

  • Expertise: GTM strategy, retail execution, brand activation

  • Own-brand & private-label development, sourcing specialist

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Our Vision & Values

To connect strategy with execution across the consumer electronics and retail ecosystem, helping businesses unlock sustainable growth through insight, experience, and meaningful partnerships.

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Our core values

What guides every engagement

1

Connection Drives Value

We believe the best outcomes come from connecting people, ideas, and channels: retailers, manufacturers, and consumers alike.

2

Experience That Matters

With 55+ years of combined expertise, we turn real-world experience into actionable insights that deliver results.

3

Commercial First


Every recommendation must drive tangible business impact: growth, efficiency, or competitive
advantage.
4

Straight Talk, Real Results

We are honest, transparent, and practical, focused on what works, not what sounds impressive.

5

Partnership Over Consultancy

We embed ourselves in our clients’ challenges, working side-by-side to deliver outcomes, not just presentations.
6

Future-Focused Thinking

We help clients stay ahead by anticipating trends and adapting to an evolving retail and consumer electronics landscape.
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Let’s talk

 

Every engagement starts with a conversation. We'll quickly assess where your biggest commercial risks and opportunities sit - and map out what a practical path forward looks like.

Get in touch
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