Past Projects

Selected Projects & Successes

A track record built across consumer electronics brands, retail and strategy. From scaling EMEA distribution to reinventing store formats, here's a selection of the commercial challenges we've helped solve.

WH SMITH INMOTION • UK

Brand & Commercial Transformation

Brand Strategy Director

Full reset of InMotion's commercial proposition such as ranging, store format, team structure and space strategy for the UK travel environment.

• New Heathrow T5 flagship concept

• Commercial team restructure

• Macro space model trials

• Future store pipeline strategy

Commercial Strategy • Store Format Range • Architecture

BEATS BY DR. DRE • EMEA

EMEA Channel & Distribution Strategy

Director, Sales & Channel Strategy

Built the EMEA commercial engine for a fast growth premium audio brand; scaling the team, overhauling distribution and driving $250m+ in sales without diluting brand equity.

• Premium distributor network across 22 partners

• Branded in store displays across EMEA

• Only retail strategy

• Supported Apple post acquisition integration

Channel Strategy • Distribution • Team Scaling

FOSSIL GROUP • EMEA

CE Retail Strategy & Smartwatch Launch

EMEA CE Retail Lead

Took an iconic fashion brand into CE retail across EMEA for the first time; building a channel strategy, distributor network and retail listings from scratch, at pace.

• CE Retail strategy across multiple country teams

• New EMEA distributor partnerships

• Listings is in almost all key EMEA CE retailers

• Significant smartwatch sales growth

Market Entry • CE Retail • Distribution

FUTURE PUBLISHING • UK

Digital Gaming Distribution Strategy

Commercial Consultant

Helped PC Gamer's publisher identify how to monetise its highly engaged gaming audience through direct digital games purchases - without readers leaving the platform.

• Digital distribution partner identified

• Commerical opportunity sized and modelled

• Clear business case delivered

• Strategic recommendation provided

Digital Distribution • Opportunity Sizing • Partnerships